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Bing Ads

MCP server for Microsoft Advertising (Bing Ads) — campaigns, keywords, and reports

Connector by mharnett · GitHub account verified by the MCP Registry

IndexedMITLocal (stdio)★ 4
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Install

Works with Claude Code, Codex, VS Code, Cursor, Windsurf, Claude Desktop. Read the repository before you give any tool access to your data.

npx agentmarket install connector/mharnett-bing-ads

Asks which of your tools to add it to (Claude Code, Codex, Cursor, VS Code, Windsurf, Gemini CLI, Claude Desktop) and shows the change first. See https://agentmart.dev/cli.

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About

MCP server for Microsoft Advertising (Bing Ads) — campaigns, keywords, and reports

No reviews yet. Installed it? Reviews come from verified installers only. How reviews work

Permissions

What this server can do and what it asks for, from its tool list and install config. Checked Oct 25, 2026.

Tools
9 read · 3 write · 0 delete · 1 not yet classified
Secrets
3 (API keys, tokens or passwords)
Install scripts
Not scanned yet
Runs as
Node.js package

Tools by what they do 13

Read from the source code; the running server may list different tools.

Read 9 · Look things up without changing anything.

  • bing_ads_get_campaign_performance
  • bing_ads_get_client_context
  • bing_ads_get_shared_entity_associations
  • bing_ads_get_shared_list_items
  • bing_ads_keyword_performance
  • bing_ads_list_ad_groups
  • bing_ads_list_campaigns
  • bing_ads_list_shared_entities
  • bing_ads_search_term_report

Write 3 · Create, change, send or run things.

  • bing_ads_add_shared_negatives
  • bing_ads_update_ad_group_cpc_bid
  • bing_ads_update_campaign_budget

Not yet classified 1 · We could not tell from the name and description.

  • bing_ads_pause_keywords

Secrets and settings it asks for

Secrets: values you paste in that let it act as you.

  • BING_ADS_CLIENT_SECRET
  • BING_ADS_DEVELOPER_TOKEN
  • BING_ADS_REFRESH_TOKEN

Other settings (environment variables or headers).

  • BING_ADS_CLIENT_ID

Files it touches

  • Any path the agent passes to its tools

Tools (13)

Read from the source code; the running server may differ. Descriptions are the server’s own words; hidden characters are shown as [U+…].

  • bing_ads_add_shared_negatives

    Add negative keywords to a shared negative keyword list. Use phrase match by default (wrap in quotes). Call bing_ads_list_shared_entities first to get list IDs.

  • bing_ads_get_campaign_performance

    Get campaign performance metrics (impressions, clicks, CTR, CPC, spend, conversions, revenue) for a date range.

  • bing_ads_get_client_context

    Get the current client context and health status based on working directory. Call this first to confirm which Bing Ads account you're working with.

  • bing_ads_get_shared_entity_associations

    Get the campaigns a shared negative keyword list is attached to. Use this to detect a list attached to the very campaign built to target those terms, which silently blocks its own keywords. bing_ads_list_shared_entities returns only an AssociationCount, not which campaigns.

  • bing_ads_get_shared_list_items

    Get the negative keywords held in a shared negative keyword list. Use this to audit what a list actually blocks — bing_ads_list_shared_entities returns only an item count. Call it first to get list IDs.

  • bing_ads_keyword_performance

    Get keyword performance report with metrics including impressions, clicks, cost, conversions, quality score. Optionally filter by campaign.

  • bing_ads_list_ad_groups

    List ad groups within a specific campaign, including ad group name and status.

  • bing_ads_list_campaigns

    List all campaigns for the current client's Bing/Microsoft Advertising account, including campaign name, status, budget, and type.

  • bing_ads_list_shared_entities

    List shared negative keyword lists (SharedEntity type) for the account. Returns list IDs and names needed for adding negatives.

  • bing_ads_pause_keywords

    Pause one or more keywords by setting their status to Paused. Requires account ID, ad group ID, and keyword IDs.

  • bing_ads_search_term_report

    Get search term report showing actual search queries that triggered ads, with matched keywords and performance metrics.

  • bing_ads_update_ad_group_cpc_bid

    Update an ad group's max CPC bid (CpcBid.Amount). Max CPC lives at AD GROUP level in Bing — there is no campaign-level max CPC — so changing 'the campaign's max CPC' means calling this once per ad group. Use bing_ads_list_ad_groups first to get the ad group IDs and their current bids. NOTE: if the ad group's BiddingScheme is EnhancedCpc (or any auto strategy), this value is a BASE bid that Bing adjusts up and down, not a hard ceiling — and lowering it reduces ad rank, so it cuts volume as well as cost.

  • bing_ads_update_campaign_budget

    Update a campaign's daily budget amount. Use bing_ads_list_campaigns first to get the campaign ID and current budget.

Signals

Stars
4
Forks
6
Open issues
0
Last commit
Sep 9, 2026 (1 month ago)
Last release
Sep 9, 2026 (1 month ago)

From GitHub (fetched Oct 24, 2026).

Details

Registry name
io.github.mharnett/bing-ads
Version
1.0.2
Auth
API key
Packages
npm mcp-bing-ads
License
MIT
First seen
Oct 24, 2026
Last checked
Oct 24, 2026

More from mharnett

Cite this page

Bing Ads MCP server. Agent Mart. https://agentmart.dev/connectors/mharnett-bing-ads (last updated 2026-10-24)