Google Ads
Full Google Ads management: read (campaigns, performance, ROAS, keywords, search terms) and write (p
Connector by mcp-dir · GitHub account verified by the MCP Registry
Install
Works with Claude Code, VS Code, Cursor, Windsurf. Read the repository before you give any tool access to your data.
npx agentmarket install connector/mcp-dir-google-ads-mcp
Asks which of your tools to add it to (Claude Code, Codex, Cursor, VS Code, Windsurf, Gemini CLI, Claude Desktop) and shows the change first. See https://agentmart.dev/cli.
Remote endpoint
https://api.mcp.ai/p_google_adsRemote (HTTP)
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About
Reviews
Write a reviewNo reviews yet. Installed it? Reviews come from verified installers only. How reviews work
Permissions
What this server can do and what it asks for, from its tool list and install config. Checked Oct 25, 2026.
- Tools
- 18 read · 12 write · 5 delete
- Secrets
- None asked for
- Install scripts
- Nothing to install (hosted)
- Runs as
- Hosted (remote endpoint)
Tools by what they do 35
From the running server's own tool list (tools/list) on Oct 25, 2026.
Read 18 · Look things up without changing anything.
connectgoogle_ads_accountgoogle_ads_adsgoogle_ads_campaignsgoogle_ads_changesgoogle_ads_keywords_diagnosticsgoogle_ads_keywords_keywordsgoogle_ads_keywords_rawgoogle_ads_keywords_search_termsgoogle_ads_keywords_statusgoogle_ads_list_accountsgoogle_ads_performance
Show 6 more tools
google_ads_roasgoogle_ads_sitelinksgoogle_ads_statusgoogle_ads_todayshow_versiontoolkit_info
Write 12 · Create, change, send or run things.
authenticategoogle_ads_ad_group_creategoogle_ads_campaign_budget_creategoogle_ads_campaign_creategoogle_ads_campaign_update_budgetgoogle_ads_keyword_addgoogle_ads_keyword_update_bidgoogle_ads_negative_keyword_addgoogle_ads_responsive_search_ad_creategoogle_ads_sitelink_createmarketplacereport_bug
Delete 5 · Delete, drop, revoke or wipe things.
google_ads_ad_group_update_statusgoogle_ads_ad_update_statusgoogle_ads_campaign_update_statusgoogle_ads_keyword_update_statusgoogle_ads_sitelink_remove
Network hosts it talks to 1
api.mcp.ai· found in remote endpoint, install command
Tools (35)
As the server listed them on Oct 25, 2026. Descriptions are the server’s own words; hidden characters are shown as [U+…].
authenticateAuthenticateMCP.AI for IDE agents (Cursor, etc.): log in in the browser, copy the access token. Best: add it to this server's config as a header `Authorization: Bearer <token>` for a permanent, non-expiring connection. Or paste it here for a session-only login: call with { token: "<jwt>" } after the user pastes, or with no args to get the link.
connectConnection Statusread-onlyReturns connection status and URLs. When all providers are connected, returns authenticated:true and empty pending[]. When credentials are missing, returns connect_url for the toolkit and per-install URLs.
google_ads_accountread-onlyGet Google Ads account info: name, currency, timezone for a customer (uses account + customer_id to resolve scope). Bulk support: accepts customer_ids for batched execution.
google_ads_ad_group_createCreate an ad group inside a campaign. Default status ENABLED, type SEARCH_STANDARD. Optional cpc_bid as the ad-group-level default max CPC. Bulk support: accepts campaign_ids, customer_ids for batched execution.
google_ads_ad_group_update_statusPause, enable or remove ad groups. REMOVED is irreversible.
google_ads_ad_update_statusPause, enable or remove ads. Each entry needs ad_group_id + ad_id because the ad resource is keyed by both (customers/X/adGroupAds/{ad_group_id}~{ad_id}). Bulk support: accepts customer_ids for batched execution.
google_ads_adsread-onlyList enabled ads with type, status, campaign name and ad_group_ad.policy_summary (approval_status, review_status, policy_topic_entries) — answers "why is my ad not serving?" without opening the Google Ads UI. Bulk support: accepts customer_ids for batched execution.
google_ads_campaign_budget_createCreate a campaign_budget. Required to create a campaign. Amount is daily, in account currency unit (50 = R$50/day). Bulk support: accepts customer_ids for batched execution.
google_ads_campaign_createCreate a Google Ads campaign. Defaults to channel_type=SEARCH, status=PAUSED (safe), bidding_strategy=MANUAL_CPC. Provide budget_id from google_ads_campaign_budget_create. Declares no EU political advertising by default (Reg 2024/900, required by Google). Only SEARCH, DISPLAY and SHOPPING can be created through the API: VIDEO (YouTube) is read-only on Google side, and PERFORMANCE_MAX must be created together with its asset group. Build those two in the Google Ads interface and use this MCP to report on them. Bulk support: accepts budget_ids, merchant_ids, customer_ids for batched execution.
google_ads_campaign_update_budgetUpdate the daily budget of a campaign. Pass the campaign id and the new amount in the account currency unit (R$50,50 -> 50.5; converted to micros internally). Bulk support: accepts campaign_ids, customer_ids for batched execution.
google_ads_campaign_update_statusPause, enable or remove one or more Google Ads campaigns. REMOVED is irreversible. Pass campaign ids from google_ads_campaigns. Google rejects status changes on trial (draft/experiment) campaigns, which can only be changed in the Google Ads UI.
google_ads_campaignsread-onlyList Google Ads campaigns with status and budgets. Default (ALL) returns both ENABLED and PAUSED campaigns; pass status ENABLED or PAUSED to narrow. REMOVED (deleted) campaigns are excluded. Bulk support: accepts customer_ids for batched execution.
google_ads_changesread-onlyChange history / audit log: who changed what in the account and when. Covers campaigns, ad groups, ads (headlines/descriptions/final URLs), keywords, budgets and bids, with the user_email who made each change, the client (web UI / API / bulk upload), the operation (CREATE/UPDATE/REMOVE), the changed field mask and the old→new resource. Backed by Google Ads change_event (last 30 days only, per customer). Pass `since`/`until` (YYYY-MM-DD or "YYYY-MM-DD HH:MM:SS") or `days`; for incremental polling pass `since` = the last seen change timestamp. Bulk support: accepts customer_ids for batched exec…
google_ads_keyword_addAdd positive keywords to an ad group. Each keyword: { text, match_type, cpc_bid? }. match_type = EXACT | PHRASE | BROAD. Bulk support: accepts ad_group_ids, customer_ids for batched execution.
google_ads_keyword_update_bidUpdate max CPC for one or more keywords. Bid in account currency unit (e.g. 1.5 = R$1,50). Bulk support: accepts customer_ids for batched execution.
Show 20 more tools
google_ads_keyword_update_statusPause, enable or remove keywords. Each entry needs ad_group_id + criterion_id (the keyword criterion id). Bulk support: accepts customer_ids for batched execution.
google_ads_keywords_diagnosticsread-onlyKeyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budge…
google_ads_keywords_keywordsread-onlyKeyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budge…
google_ads_keywords_rawread-onlyKeyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budge…
google_ads_keywords_search_termsread-onlyKeyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budge…
google_ads_keywords_statusread-onlyKeyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budge…
google_ads_list_accountsread-onlyList all Google Ads MCCs and ALL customer accounts the OAuth token can access (via customers:listAccessibleCustomers — not just hierarchy of the MCC). Each customer comes enriched with descriptive_name, currency_code, time_zone, manager flag, status. Use the returned customer_id (10 digits) in `customer_id` on other tools, and `account` to pick the MCC connection when multiple are present. Bulk support: accepts customer_ids for batched execution.
google_ads_negative_keyword_addAdd negative keywords at campaign or ad group scope. Pass scope + the matching target_id (campaign_id or ad_group_id). Bulk support: accepts target_ids, customer_ids for batched execution.
google_ads_performanceread-onlyDaily performance breakdown: cost, impressions, clicks, conversions, revenue per day. Bulk support: accepts customer_ids for batched execution.
google_ads_responsive_search_ad_createCreate a Responsive Search Ad (RSA) inside an ad group. Headlines: 3-15 entries (each <= 30 chars). Descriptions: 2-4 entries (each <= 90 chars). final_urls required. Default status PAUSED. Bulk support: accepts ad_group_ids, customer_ids for batched execution.
google_ads_roasread-onlyROAS for a date range (defaults to current month). Per-campaign cost, conversions, revenue, plus _summary. Bulk support: accepts customer_ids for batched execution.
google_ads_sitelink_createCreate sitelink extensions and attach them to a campaign (default), the whole account (scope=customer) or an ad group. A sitelink is a SitelinkAsset (its own link_text + final_url, optionally 2 description lines) linked to the scope — it is NOT the ad's display path (that is path1/path2 on the RSA). link_text <= 25 chars; if you set descriptions you must set BOTH (each <= 35 chars). Google needs at least ~2 sitelinks to actually show them. The created assets are shared in the account library. Bulk support: accepts target_ids, customer_ids for batched execution.
google_ads_sitelink_removeDetach sitelinks from a campaign / account / ad group. Pass the link_resource_name(s) from google_ads_sitelinks. Removes only the association (the shared sitelink asset stays in the account library), so it is reversible by re-attaching. Bulk support: accepts customer_ids for batched execution.
google_ads_sitelinksread-onlyList sitelink assets in the account and where they are attached (campaign / account / ad group level), with each link's resource_name (pass it to google_ads_sitelink_remove) and status. Use to audit existing sitelinks before creating new ones. Bulk support: accepts customer_ids for batched execution.
google_ads_statusread-onlyWithout account: overview of all Google Ads MCCs and customer_ids. With account (and optional customer_id): details for that scope. Bulk support: accepts customer_ids for batched execution.
google_ads_todayread-onlyToday Google Ads performance: cost, impressions, clicks, conversions, ROAS per campaign plus _summary. Bulk support: accepts customer_ids for batched execution.
marketplaceMarketplaceThe official mcp.ai marketplace — the in-platform catalog of every MCP/tool, AND the way to run them. Covers capability requests like "find an MCP that does X", "consulta um CPF", "is there a tool for Y". Core flow: action=search discovers MCPs by intent → describe returns one MCP's full profile (every tool with its id + params, pricing, auth) so you pick the right tool_id → invoke RUNS that tool. KEY: invoke works even when the MCP is NOT installed — it runs the tool pontualmente (one-off), without adding the MCP to the toolkit and without bloating the tool list. If the MCP needs a credential…
report_bugReport BugReport a bug, missing feature, or send feedback. Include the conversation array with recent messages for reproduction.
show_versionShow Versionread-onlyShow the current MCP platform and adapter versions.
toolkit_infoToolkit Inforead-onlyReturns the current toolkit state: installed MCPs, their connection status, the accounts connected to each one, and how many catalog tools each exposes.
Signals
- Stars
- 0
- Forks
- 0
- Open issues
- 0
- Last commit
- Aug 21, 2026 (2 months ago)
- Last release
- Aug 21, 2026 (2 months ago)
From GitHub (fetched Oct 24, 2026).
Details
- Registry name
io.github.mcp-dir/google_ads-mcp- Version
- 0.1.0
- Auth
- Auth not stated
- License
- MIT
- Repository
- github.com/mcp-dir/google_ads-mcp
- First seen
- Oct 24, 2026
- Last checked
- Oct 24, 2026
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Cite this page
Google Ads MCP server. Agent Mart. https://agentmart.dev/connectors/mcp-dir-google-ads-mcp (last updated 2026-10-24)